Renée Rouleau

A re-brand and new visual identity for an esthetician with an established following. The color system, typography and the logo were updated to be modern, and approachably clinical. A fresh color system gives the brand an upscale chic. Renée defines skin in different types and categories which allowed the packaging to work together in skin care systems for customers to have ease in their daily routines.

Project with What It Is.
Website by Ryan David Curtis.