Hand Picked. Hand Made.
LOGO & VISUAL IDENTITY DESIGN | TO-GO FOOD PACKAGING | STORE SIGNAGE | PRINT COLLATERAL
Jugo Fresh Juice is the freshest lunch spot in Austin, Texas. Featuring chef created grab & go food, juices, and smoothies—this juice bar is a smart choice with big flavors, in a modern environment.
Austin's Parkside Projects started Jugo as a fresh take on the juice bar experience. In direct opposition to hippie and handmade, we developed a clean and modern depiction. We created a visual identity that highlighted ingredients by illustrating them as flat, cutout shapes—inspired by Matisse—and rendered in a playful pastel palette. This core brand pattern is complemented by a hand-rendered script logo and a subtly geometric type system. From the start, we collaborated closely with project architects, Michael Hsu Office of Architecture, to mirror the simple, clean approach to concept and space in the branding, environmental design, and packaging.
