Personalized, Perfected Skincare Rituals.
LOGO & VISUAL IDENTITY DESIGN | PACKAGING DESIGN | PRINT COLLATERAL
Renée Rouleau is a trusted skin care expert and blemish-busting hero who knows that great skin is rarely achieved by a “one size fits all” point of view. Instead, Renée formulates products across nine different skin types, so your face gets exactly what it needs.
Working with Renée, we aimed to nail down a brand that was a reflection of herself. The logo was refreshed with a sophisticated wordmark and packaging took on a palette of pastel pink, bold navy, and rose gold accents with a complementary minimal, typographic display. The result was a branded solution that was continued through multiple packaging touchpoints and print collateral.
